Virgin1 becomes Channel One

Having acquired Virgin Media's suite of channels a few months ago, Sky have announced a few changes to the channels they secured for £160m. Virgin1 is being rebranded Channel One and re-launched on 3 September with the Freeview debut of ABC's sci-fi drama V.

Jonathan Webb, Managing Director of the Living TV Group (formerly Virgin Media Television):

"Channel One will continue to embody the wit and warmth of Virgin1 and inherits the jam-packed schedule that has propelled the channel to the market-beating growth over the last few years."

Living+2 will also be rebranded Living Loves.

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