The fourth season premiere of Breaking Bad broke a record for the AMC show, with a total of 2.6 million people tuning in for the tense "Box Cutter". This includes 1.5m people in the lucrative 18-49 demographic, and is a massive 30% increase on the third season premiere's numbers. This suggests the show is catching on with more people, thanks to extremely positive word-of-mouth. Breaking Bad is actually one of very few shows that's become more popular with each passing season, too.
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