A tiny percentage of the population are given TV ratings boxes to chronicle their daily viewing. There are 16,000 so-called Nielsen families in America, and 5,100 British households given BARB boxes. The results of this minority's viewing are then multiplied to predict what the whole TV-watching nation were tuning into. For example: one BARB household equals 5,000 actual homes. Yes, it sounds ridiculous and antiquated, but it's the only viable system we have.
But have you ever been part of these families? Or do you know anyone who has? After decades of this system, you'd think we'd all know someone who had a ratings box -- but that doesn't seem to be the case. They do exist, right? And what are your thoughts on the way ratings are collected? How can the system be improved? Will there come a time when everyone has a ratings box, transmitting real-time information? Would that be open to widespread abuse? Is it too Orwellian?
Over to you!
0 komentar:
Posting Komentar